Board of Regents considers STO strategic positioning

From President Thomforde's October message to the STO community:

"The Board of Regents, the administrative cabinet and, more recently, the college council have been thinking about the position of St. Olaf College in the marketplace: our reputation in various parts of the country, what price we charge and how we allocate financial aid.

In light of demographic changes that will decrease the pool from which we typically have drawn our students, we are posing this question: How do we increase and enhance the college's reputation beyond the Upper Midwest and allocate the financial aid resources that we currently have?

“We cannot continue to recruit and admit students and allocate financial aid in the same way we have been doing. It simply is not sustainable,” says Vice President and Dean of Enrollment Michael Kyle '85. “There will be a smaller pool of college-bound students in our current market. To maintain the academic profile and reputation that we enjoy, we have to look at where we recruit, how we recruit and how we use financial aid in support of the college's mission.”"

The full statement can be found here:
http://www.stolaf.edu/president/